Overall Success Factors Affecting the Performances of Hybrid Cloud ERP: A Case Study of Automobile Industries in Thailand

The hybrid cloud ERP system is widely used in automobile companies Thailand. It a popular and effective strategic tool that aids boosting organization’s competitiveness. However, because of their complexity, high risk, resource requirements, investment costs, projects still have significant failure rate. acknowledged by academics practitioners alike to be an extremely challenging endeavour. This study proposes conceptual paradigm for postmodern implementation across the entire life cycle. Mixed methodologies this model’s theoretical development included case observation, literature review, semi-structured interviews with ten IT experts consultants, online questionnaires. Based on information gathered from 455 users 114 industries sector, it was analysed using Structural Equation Modelling (SEM). For data analysis, partial least squares (PLS) method employed. Out eighteen (18) hypotheses, fifteen (15) were supported PLS-SEM results. model presented can put use or helpful management, project managers utilize as framework direction implementation. findings also create actual systems industry, such incorporation blockchain many sectors business. There discussion findings’ implications practical research, potential areas are proposed.